create the WOW!
A guide to innovation in the AI era.
Welcome to Create The WOW! A book about the innovation workflow with visual canvases, and digital innovation tools. Start your co-creation journey with us today. Our book is a co-creation process and will be published end of year 2025.
Co-create the WOW with us
Our story
The why of this book
With Create The WOW!, we believe in the power of business design tools and the impact these can have in the digital world. Paper canvases are now running on digital platforms and become workflows and ways of working supported with AI. Through the release of our book we want to democratise innovation through new ways of working.
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But it is not only a book. You will also get access to templates and workflows in Miro.
Learn how to innovate faster starting with canvases, digital tools and AI agents.
What is special about the book?
From the producer of "Business Model Generation", and the authors of "Design a Better Business" the next evolution of the canvases is "Ways of Working" on Innovation digital supported and driven by AI.
Our team
Meet our authors team who have each different skills in the business design domain. One thing they have in common is the passion for (endless) innovation.
What the book covers
We give you the highlights of the content of our book. Each covers a part of the innovation way of working including tools, case studies and miro boards.
Innovation That Works (Smarter with AI)
Move from ideas to real customer problems and validated solutions. The book helps teams design better products and services
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New tools like the customer problem canvas, the revisded business model canvas and the extended value proposition canvas;
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Generate ideas and concepts using tools, templates and AI prompts;
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Understand trends through AI-powered data analysis
Propositions That Resonate (Personalized with AI)
Understand how to design and validate value propositions that resonate for B2C and B2B. Use AI to understand and design customer segments in detail and create value propositions that are hyper-relevant:
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AI can cluster personas based on behavior and data
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Tools like ChatGPT can help prototype customer-facing messages or product descriptions instantly
Customer at the Core (Insight-Driven with AI)
Understanding customer needs is key. We dive deeper into understanding the customer problems, pains, gains and job to be done for B2C and for B2B;
With AI, you can:
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Analyze qualitative data (e.g. thousands of interviews or reviews) in minutes
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Automate customer research using AI surveys and chatbots
Designing End-to-End Experiences (Enhanced with AI)
WOW experiences are built across touchpoints in the customer journey. Now with AI you can connect the proces from end to end. AI enhances experience design through:
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Predictive journey mapping (where friction might happen) and AI-generated journey visuals or prototypes
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AI chatbots and assistants improving real-time support and onboarding
New Ways of Working (Accelerated by AI)
The book shows how to co-create, test, and iterate faster. In fact, by applying the tools, templates and workflow you will reduce the time to market considerably. AI amplifies this by:
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Supporting creative workshops with idea generation or design suggestions
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Automating repetitive tasks (e.g. writing summaries, analyzing feedback)
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Acting as a "virtual team member" in agile teams
Co-creator
“I love how the design process is now combining business and AI to transform businesses."
Co-creator
"A great evolution after the paper version of the Business Model Canvas."
Co-creator
“It is about new tools, skills and mindset and... AI for innovation.”